#SCANDAL: How Television’s Hottest Show is Fueled by Social Media LIMITED
Limited Capacity seats available
The #1 Show on ABC and one of the hottest shows on television meets the analytical and multi-talented eyes of an academic, a blogger and a designer. Using Shonda Rhime’s “Scandal” as our point of departure, this panel will be an interdisciplinary discussion, building upon Dr. Goddess’s previous, SxSW solo presentation on “The Bombastic Brilliance of Black Twitter.”
The panel is excited to be joined by the head of Kerry Washington’s own Social Media Director @Allison Peters who created, “-kw’s krew” and inspired ABC to understand the importance and impact of promoting the show on Twitter. #Gladiators Unite!
We will explore how Black engagement with social media has fueled the success of the show and what it means that, according to the New York Times, “among the group aged 18 to 34, it typically ranks first in its 10p.m. Thursday time slot.” We will take a look at the role bloggers, video bloggers, microbloggers and designers have changed the narrative on a national scale and put the “social” in Social TV.
And since Black design is one of the most underrepresented areas of Blacks in technology, we will re-imagine questions of transmedia ownership and thought leadership for Black techies in the 21st Century, in the entertainment industry and beyond.
Kimberly C. Ellis, Ph.D., affectionately known as "Dr. Goddess,” and a true Renaissance Woman. She is a writer, an entertainer, an entrepreneur, a scholar (of American and Africana Studies), and an activist. Dr. Goddess engages social media to promote a new age liberation ideology undergirded by revolutionary love and uses art, humor, scholarship and politics to do it. Her slogan is “Meet Dr. Goddess. Become a Believer.”—a... Read More →
Writer/Social Media Strategist, Awesomely Luvvie
@Luvvie Ajayi is a writer and social media strategist who’s been blogging for 10 years. AwesomelyLuvvie is her award-winning pop culture and humor blog. Luvvie’s a former columnist for EBONY.com and has contributed her writing to Clutch Magazine and Uptown Magazine. She’s also winner of the Women’s Media Center 2012 Social Media Award.
@Daren Moten is a Product Designer who believes in the value of a holistic design approach that combines both function and form. He enjoys designing things that make the world a little less painful and more enjoyable.
Originally from Kansas City, Missouri, Darren now resides in Brooklyn. He loves the creative energy and awesome food trucks. In the last six years, he has led innovations projects at Hallmark Cards, Time Warner, and... Read More →
@Allison Peters is a social media manger and digital strategist who knows that slow and steady wins the race. Building authentic networks of brand stakeholders for personalities and products is her gift. She is in the mind behind the Kerry Washington social media machine, -kw’s krew, which has an expansive and loyal base of diverse fans. Having honed her talents at such outfits as VH1 and Bad Boy, Miss Allison has a dual insight of the... Read More →
@Franchesca “Chescaleigh” Ramsey is an actress, comedian and video blogger based out of New York City. With over 100k subscribers on her two YouTube channels, she and her videos have been featured on MTV, The New York Times, Essence.com and The BBC. Her recent viral hit “Sh*t White Girls Say...to Black Girls” was viewed over 5 million times in just 5 days, garnering coverage on MSNBC, ABC, Ebony Magazine, The Daily... Read More →
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